Dynamic variables
Dynamic variables are available from any Tag embedded in your campaign. They are replaced by the processed value when the campaign is accessed. Depending on the current step or event, there might be no related value (E.g.: score's value in the welcome screen).
List of variables
| Variable | Description | Context |
|---|---|---|
| {email} | Available only after the form has been submitted | |
| {email_md5} | MD5 encoded email | Available only after the form has been submitted |
| {email_sha256} | SHA256 encoded email | Available only after the form has been submitted |
| {title_js} | JS Campaign Title | Used in JS function |
| {id} | Publication channel GUID | Identification of a campaign's channel |
| {id_game} | game GUID | Identification of one (unique) participation to a campaign |
| {group} | Group Title | Personality test |
| {testresult} | Group Description | Personality test |
| {score} | Score or number of clicks in a memory & guess the word | Games or campaigns with score related to answers |
| {cumul_score} | Cumulative score | Valid for cumulative points campaigns |
| {chrono} | Game time in seconds | Games or campaigns with elapsed time |
| {timestamp} | Integer (unix timecode) | DMP, scripts in markers |
| {utm_campaign} | The value given for this UTM when loading the campaign. | |
| {utm_content} | The value given for this UTM when loading the campaign. | |
| {utm_medium} | The value given for this UTM when loading the campaign. | |
| {utm_source} | The value given for this UTM when loading the campaign. | |
| {utm_term} | The value given for this UTM when loading the campaign. | |
| {utms} | Query string with all utm keys and values | |
| {BURN:999} | Burns & show one code in list 999 | Burn the code in the Exit Screen |
| {codesburned} | Display codes previously burned in a game (IW prize/{BURN:999}) | Can be used in Email or in Exit screen (wrapped in HTML) |
| {nowrap:codesburned} | Display codes previously burned in a game (IW prize/{BURN:999}) | Can be used in a link URL (Email or Exit screen) |
| {ucode} | Generic code value to access a game | |
| {unique_code} | Generic code value used in a game | |
| {channels} | List of dates & name of publication channels in a campaign | In Rules |
| {prizes_count} | Number of prizes that can be won | Used in games rules |
| {prize} or {myGift} | Prize won by the participant | Used in Exit Screen of Instant Win campaigns |
| {prize.description} | Description of the Prize won by the participant | Used in Exit Screen of Instant Win campaigns |
| {crm_variable} | Any CRM variable related to the form | Available only after the form has been submitted |
| {gv:global_variable} | Any Global Variable linked or not to an integration. | Value can be defined globally for the account, a website, a campaign or a publication channel |
| {tv:tag_variable} | Any Tag Variable created in the Tag Library | https://support.qualifio.com/hc/en-us/articles/5466984546588-Using-tag-variables |
Use the variables
In any Tag, insert the {variable} where you want to have the dynamic variable replaced by the processed value.
Scope
Dynamic variables are only available in the campaign's iframe, therefore they can't be used in a Tag of a minisite template.
var profile = '{group}';
var utmSource = '{utm_source}';